The Rise of Korean Cakes in New Malden and Why Everyone Loves Them

by CHOI’CE CAKE & COFFEE LTD – New Malden

Over the past few years, Korean cakes have taken New Malden by storm—and it’s not hard to see why. These minimalist, elegant, and delicious cakes offer more than just good looks. At CHOI’CE CAKE & COFFEE, we’ve proudly been part of this rising trend, baking each cake fresh in-house and sharing the joy of Korean-style desserts with the local community.

Let’s explore why Korean cakes are becoming the go-to celebration treat in New Malden.

🎂 1. Minimalist Aesthetic, Maximum Charm
Korean cakes are instantly recognisable for their clean, simple design. Soft pastel colours, neat piping, and soft textures make them feel intimate and special—without being over-the-top.

🧁 Perfect for: Birthdays, anniversaries, 100-day baby celebrations, or even “just because.”

🍓 2. Light, Not Too Sweet – Just Right
Many customers say they prefer Korean cakes because they’re less sugary and heavy than traditional Western cakes. Made with light cream, fresh fruit, or ingredients like sweet potato, black sesame, or yogurt, these cakes satisfy without overwhelming your taste buds.

🌱 Great for: Adults, kids, and anyone looking for something balanced and delicious.

🧁 3. Personalised Messages in Korean or English
What sets Korean cakes apart is the personal touch. You can add a meaningful phrase, name, or date directly onto the cake. Whether it’s “사랑해 엄마” (I love you, Mum) or “Happy 100 Days,” it’s a design detail that makes your gift extra special.

💌 Pro tip: Handwritten-style messages make the cake feel warm and heartfelt.

📷 4. Instagrammable and Gift-Worthy
Let’s be honest—Korean cakes are made for the camera. Their neat, pretty designs make them one of the most shared desserts on social media. Many of our customers order cakes just to surprise loved ones with a photo-worthy moment.

📸 Add a cute topper or candles for even more charm!

🏠 5. New Malden’s Love for Korean Culture
As the heart of Korean culture in the UK, New Malden is the perfect place for this trend to thrive. From K-pop fans to food lovers, locals and visitors alike are embracing Korean flavours—and CHOI’CE CAKE is proud to be part of that excitement.

🎉 Our customers love how our cakes feel both homey and trendy—just like New Malden itself.

✨ Try It for Yourself at CHOI’CE CAKE & COFFEE
Whether you’re already a fan or curious to try, we’d love to bake something special for you. All of our cakes are handmade in-house, customised to your occasion, and prepared with the care and charm that Korean cake culture is known for.