Why We Bake All Our Cakes Ourselves

by CHOI’CE CAKE & COFFEE LTD

At CHOI’CE CAKE & COFFEE, every cake that leaves our kitchen tells a story—a story of care, craftsmanship, and love. We don’t outsource, mass-produce, or cut corners. We bake every single cake ourselves, right here in New Malden. And here’s why:

  1. Quality Starts with Our Hands
    When we bake in-house, we completely control what goes into your cake.
    No preservatives. No artificial shortcuts. You can taste fresh ingredients, fresh cream, and honest flavors in every bite.
  2. We Know What Our Customers Love
    We’re part of this community. We’ve watched customers smile over strawberry shortcake and come back for more sweet potato cake. By baking ourselves, we can adjust, improve, and perfect based on your feedback.
  3. Freshness You Can Taste
    From the moment we whip the cream to the final decoration, every step happens in our kitchen. That means soft textures, vibrant flavors, and beautiful presentation every time.
  4. Customization is Our Specialty
    Because we make everything ourselves, we can easily personalize your order. You dream it—we bake it.
  5. It’s Not Just Baking—It’s Our Passion
    We opened CHOI’CE CAKE because we love baking. It’s our way of sharing joy with you. Each cake is a little piece of our heart, made fresh just for you and your special moments.